Once you've come up with your three takeaway points, go into detail about each of the "bumper stickers."
Let's say that your presentation is about how managed health care is a good thing for the economy. One of your three bumper sticker points might be: "Managed health care saves money."
Data Evidence: "Patients on managed health care spent on average 50 percent less time in hospitals than those not on managed health care. That saves a lot of money. In fact, last year the average cost per hospital stay per patient was $10,000 for managed care as compared to $100,000 for those not on managed care."
Story Evidence: "It's amazing how easily managed health care can save money on prescription drugs. Here's how the drug system works. A drug rep visits a doctor and tells her all about the latest pain medication. The rep leaves samples and urges the doctor to let her patients try it out. So the next time a patient comes in with pain the doctor, without even thinking that much, will say, 'Why don't you give this new drug a try?' But we have been clamping down on prescription of non-generic drugs. We've created some specific protocols where we will only reimburse for non-generics in very narrow circumstances. We make sure that everyone knows this. And the doctors then are happy to comply."